Project Vision
Creating a value proposition for the Elderly population, making it part of the brand image for Samsung.
Samsung care is an inbuilt app in the Samsung phones that help Elderly population to troubleshoot with any phone feature related concerns. The help is resolved by an Avatar who simulates their kids/grandkids. It works in all languages, adding an emotional connect with their kids.
Kickoff
In Samsung Care design process, we gave first priority to our Qualitative research methods where we could interview a group of elders from varied demographic and physiographic groups.
Preliminary Ideation & Research
We used affinity mapping to identify not only the general scope , but to decide which direction we wanted to take the product. This was a form of brainstorming during our kickoff period that proved to be very helpful in setting up the foundation for the rest of our process.
User Personas and User Stories
2 of the extreme User personas were detailed. One who finds it extremely difficult to use the smart phone. And the other one was one who was open enough to use the technology / phone as far as it is serving their needs.
Digital Low- Fi Prototype (of the keyscreens)
